The people behind AinoAid™
We understand that finding the right help can be overwhelming - it's easy to get lost in a world where finding the right help seems like a needle in a haystack. But we at AinoAid™ are here to help you put the pieces together and support you in finding suitable offers. AinoAid™ offers an anonymous chat option so you can ask any questions. There is no right or wrong! We also offer you a lot of useful information on our website on various questions relating to domestic violence.
At AinoAid™ we want to be by your side every step of the way. Our goal is to advise and support you so that you can overcome difficult situations. And experts can also deepen their knowledge: Our AinoAid™ platform offers a wide range of helpful resources with a wide range of information.
Each of us is as individual as our fingerprint. And so it is with our close relationships. Sometimes, we feel something is wrong - but we find it difficult to name it. You may feel a little lost and question yourself, the other person, and ultimately your feelings for each other.
And guess what? Even the professionals who guide others through life's trials and tribulations sometimes don't know what to say or do. It’s all part of the human experience! So that we can provide you with the best possible support, we want to understand as well as possible who our users might be and what their concerns are. That's why we consider ourselves very fortunate to have been able to conduct interviews with those affected by domestic violence or intimate partner violence and to incorporate their experiences into the development of our website.
In addition, since the beginning we have had a wonderful group of people from all over the world on our team to be able to put our idea of offering help into practice. We are also very grateful to them and their contributions.
The topic we are dealing with is very complex. We are therefore very pleased that experts from various professional groups are making their specialist knowledge available to us. We have the privilege of being part of the EU-wide IMPROVE project with experts and researchers from the fields of social affairs, healthcare and the police.
Find out more about the dynamic team behind AinoAid™
There are real people behind the AinoAid™ service - ready to listen, understand and find solutions for your personal situation. Hyvinpitely Oy's therapists, Ellimari and Katja, are the driving force behind the content of AinoAid™. Your skills are the secret ingredient that makes everything possible. They have a wealth of experience in supporting people affected by domestic violence and work with those affected by violence, perpetrators or even the entire family. The team also has two other power women, Anna and Ulla. Anna is responsible for all the magic that happens in the daily practice of the AinoAid™ service, and Ulla, with her many years of extensive experience in technology and company culture, ensures that the mission is moving in the right direction.
Ellimari Kortman has been working in the social and health sectors for almost 20 years, primarily with people affected by violence. She has created and developed offers for victims and perpetrators. Additionally, she has almost 20 years of experience as a freelance promoter. Elli also creates some of the content for the AinoAid™ service offering.
Ulla Koivukoski has nearly 40 years of extensive international experience building cross-organizational, collaborative teams to transform company cultures and business results. This happened primarily in the services and technology sectors. Ulla has launched or co-developed some customer-focused service and technology development initiatives as well as some industry standards. Recently, Ulla has also worked as a consultant for start-ups that strive to improve social inequalities.
Katja Kytölä is a solution-oriented therapist and specialist in working against domestic violence. Katja worked in financial administration and early childhood education for ten years. Since 2014 she has been working in areas that help those affected by domestic violence - adults, children, peer groups and also perpetrators. Katja wrote and published a book on domestic violence after examining domestic violence from different perspectives. As part of We Encourage, Katja is responsible for the content of the Aino Aid™ service.
Anna Juusela has an entrepreneurial background with more than 10 years of experience in retail as a lecturer and consultant in the areas of trends, economics and marketing. Her vision and determination to prevent violence and empower women led her to found the startup We Encourage.
